Skip to content
Segmentation Studio / Audiences

Excel and CSV import · static and dynamic audiences

Build an audience with a reason behind it.

Organize contact data, define who belongs in an audience, and preview matching contacts before selecting a saved segment for a campaign.

Segment builder · concept
SAMPLE AUDIENCEInterested in new arrivals
Dynamic · planned
MATCH THESE RULES
  • IFInterestcontainsNew arrivals
  • ANDOpt-outisNo

Group conditions with AND / OR as the audience gets more specific.

AUDIENCE PREVIEWReview matching contacts before use

Check the included contacts and size after the rules run. No customer data is shown in this concept.

Illustrative workflow, not a product screenshot or customer data.
01 / Why it helps

Know who your message is for.

01

Bring contact data together

Import Excel or CSV with column mapping, duplicate checks and row validation. Map explicit consent and saved custom fields without assuming permission to send.

02

Describe the right audience

Combine conditions with AND and OR. Save a fixed static group or a dynamic group that updates when contact data changes.

03

Inspect before using it

Preview matching contacts and audience size before selecting a segment for a campaign, with opt-out status respected in the send workflow.

02 / Audience workflow

From a spreadsheet to a reviewed audience.

  1. 01

    Import and map

    Upload an Excel contact file, map its columns to customer fields, and review validation issues before import.

  2. 02

    Set the rules

    Use customer attributes and combined AND / OR conditions. Save the result as a static snapshot or a dynamic audience that changes with the data.

  3. 03

    Preview and select

    Check the included contacts and audience size, then select an eligible saved segment when preparing a WhatsApp campaign.

03 / Availability

Your contact data, with explicit consent

Import up to 5,000 rows at a time, map supported contact fields, and correct every invalid row before saving. Static audiences retain selected contacts; dynamic audiences re-evaluate their rules against current data. Campaigns independently check current marketing consent and opt-outs. Commerce filters remain unavailable until commerce data is connected.

Start a conversation

Reach the people the message is meant for.

Book a demo